Thank you for visiting the LAKAI website. LAKAI is committed to respecting the privacy rights of all visitors to our website. Therefore, we have created the following policy which describes how LAKAI collects, protects and uses information it receives from visitors to our website. This notice discloses our privacy policy for all of the LAKAI website.

What type of information does LAKAI collect?

Information you give us: When entering contests on the LAKAI website or subscribing to receive our email blasts, you are asked to give your name, city, state and country of residence, e-mail address, age range and gender.

Information collected automatically: Certain data is automatically collected from you and all visitors whenever you visit the LAKAI website. This may include your IP address, browser type, access times, which pages you visited and referring website information. Your IP address tells us both your Internet Service Provider and your general geographic location.


LAKAI uses “cookies” to assist us in tracking which of our features you prefer and to enable us to customize our content according to our visitors' preferences. A cookie is a file transferred from a website to the hard drive of your computer so that the website may track your activities on the website. Cookies alone do not enable LAKAI to collect any personally identifying information about you unless you have set your preferences in your browser to provide that information. You can change your browser to prevent or notify you whenever you are sent a cookie. The use of cookies is standard on the Internet.


If you contact LAKAI through e-mail or regular mail, we may keep a record of that correspondence. The information provided in your correspondence will not be used for a commercial or unlawful purpose.

How does LAKAI use this information?

Your personally identifiable information will we used to notify you if you have won one of LAKAI's contests, or to email you newsletters and promotional material that you might be interested in. If you provide LAKAI with your telephone number, it will only be used to notify you that you won a LAKAI contest.

You may unsubscribe at any time if you decide you no longer wish to receive newsletters, announcements or promotional materials from LAKAI. Simply respond to the email that was sent to you and type UNSUBSCRIBE in the subject line.

Any other information that is automatically collected is used to help LAKAI improve our website so that they provide content that is most relevant to our subscribers and users.

Does LAKAI share information with third parties?

LAKAI does not share your personally identifiable information with anyone outside of LAKAI, except to our affiliated companies (i.e., DVS and MATIX) and as may be required by law.

User information provided by you, other than personally identifiable information, including but not limited to demographic information, may be provided to oter parties for marketing, advertising or other uses.

In the event LAKAI offers contests sponsored by a third party or in connection with third party content providers, LAKAI may share with such third parties entrant information collected by LAKAI. Although LAKAI encourages all third parties to adhere to LAKAI's privacy policy or a comparable privacy policy regarding the privacy of our users, LAKAI is not responsable for the privacy practices or the third parties use of such information.

Third party links on the LAKAI website

LAKAI provides links to third party sites so that our users can conveniently visit our vendors and advertisers of locate other content likely to be of interest. We encourage you to review the third party's privacy and data collection policy before providing any personally identifiable information. LAKAI has no control over these linked sites and therefore has no responsibility or liability for the content, policies or actions of the third party sites.

How can you control your information

If you no longer wish to receive email from LAKAI simply respond to any email you recieve from LAKAI and type UNSUBSCRIBE in the subject line.

If your information changes, you may write to us at 955 Francisco Street, Torrance, CA 90502, Attn: Web Director.

You can also contact us via email at to change your information. Please provide us with your name, age, city and state, and any updated information.

International visitors

The servers and personnel that control LAKAI's website worldwide are located in the United States. All matters relating to the LAKAI website are governed by the Internet laws of the United States. By visiting our sites and submitting information, you authorize LAKAI to transfer, process and use your information.

When a contest winner is chosen, they will be contacted via email and be required to provide LAKAI proof of age. If the winner is under the age of 13, the parents will be required to sign an affidavit allowing us to use the minor's personal information to distribute the prize. The personal information obtained for this purpose will not be retained in any database operated by LAKAI.

LAKAI encourages parents of children who may visit the LAKAI website to review our Privacy Policy and our website prior to allowing their child access to these sites.

Kids, before cruising the LAKAI website, please ask your parent's permission.

LAKAI's privacy policy regarding children

The Children's Online Privacy Protection Act of 1998 ( defines minors as children under the age of 13. LAKAI does not knowingly collect or share the personal information of minors. LAKAI's contest and subscription forms do not request personally identifiable information.

How does LAKAI protect the information we collect from you?

LAKAI has in place several physical, electronic and managerial safeguards to protect the user data collected on our websites.

Your Consent

By using LAKAI's website, you consent to the collection and use of the information described herein by LAKAI. LAKAI may from time to time change our Privacy Policy. Any changes will be posted to this page so that our visitors are always aware of what information we collect, how we use it, and under what circumstances we disclose it. Your continued use of the LAKAI website following the posting of changes to this Privacy Policy will mean you accept those changes.


LAKAI reserves the right to change this privacy Policy at any time by posting such change on this page.

LAKAI's Privacy Policy outlined herein is not intended to and does not create any contractual or other legal right in or on behalf of any party.

Contacting LAKAI

If you have any questions regarding LAKAI's policies or any other comments you would like to share regarding use of our website, please send an email to or send us a letter at Lakai Limited Footwear, 22500 S. Vermont Ave, Torrance, CA 90502, Attn: Web Director.